The Colgate Freshness MaxFresh Toothpaste (150g) is designed for those who prioritize long-lasting fresh breath. It is a unique gel toothpaste infused with cooling crystals that dissolve as you brush, providing an intense cooling sensation.
Pricing & Value (February 2026)
The 150g tube is the most common single size, but Saver Packs (Pack of 2 or 4) offer significantly better value. Prices vary slightly across quick-commerce platforms:
| Retailer | Single Unit (150g) | Saver Pack (Pack of 2) | Best For |
| BigBasket | ₹105.4 | ₹164 (Pack of 2) | Lowest price on bulk packs |
| Zepto | ₹120 | ₹208 (Pack of 2) | Fast 10-minute delivery |
| Blinkit | ₹118 | ₹210 (Pack of 2) | Consistent discounts |
| JioMart | ~₹113 | ₹199 (Pack of 2) | Reliable grocery delivery |
Key Features
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10X Longer Lasting Freshness: Features UltraFreeze Technology and cooling crystals that provide a freshness sensation far longer than standard white pastes.
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Cooling Crystals: Transparent gel infused with small, dissolvable strips that release an intense minty burst upon contact with water and brushing.
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Cavity Protection: While it focuses on freshness, it is a fluoride-enriched anticavity toothpaste that helps prevent tooth decay.
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Vegetarian & Sugar-Free: 100% vegetarian, gluten-free, and sugar-free.
Available Flavors in 150g
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Spicy Fresh (Red Gel): The classic “red hot” menthol and clove-like kick.
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Peppermint Ice (Blue Gel): A smoother, cooler, “icy” peppermint flavor.
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Charcoal Clean (Black Gel): Infused with bamboo charcoal for deep cleaning with a wintergreen mint flavor.
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